What is Off-Page SEO and Why SEO off page activities Important?
OFF page SEO consists of external methods, and actions taken for a website to increase its ranking in search engines.
While On page SEO makes a website perform better internally, Off-page SEO activities function to increase the credibility of the website for search engines and the website’s target audience.
Without Off-page SEO activities, it becomes very hard for a website to build credibility in the eyes of its target audience.
Some important Off-page activities are
- Business Listing
- Directory submission
- Social Bookmarking
- Blog Submission
- Article submission
- RSS Feed Submission
- Press Release Submission
- SEO Forum Posting
- Search Engine Submission
- Profile Creation
- Image Submission
- Pdf and Doc Submission
- Blog Commenting
- Video Marketing
- Classified Posting
- Business Reviews
The above activities build links for search engines known as Backlinks, the more backlinks a website has, the better its credibility with search engines.
Here are Some Important off Page Optimization Techniques
- Start blogging and posting on social media like Facebook to connect and find your target audience
- Video marketing is an easier cost-effective method to improve relationships with your audiences
- By Participating actively in online discussion forums the website can show its experience on the subject matter it’s based on.
- A small overlooked off page optimization technique is article submission and blog marketing as they can keep audiences continuously interested about the website.