Content and SEO and Why it is Important to Optimize Content for SEO?
As per our previous guides, I was telling you about SEO and the what, why, how’s of SEO for websites.
Now I will tell about the most important aspect of SEO which is Content.
What is Quality Content? And why is it Important to Have Quality Content for Your Website?
SEO makes a website great in terms of size and scale by making it rank higher in a search engine
But if the content present is mediocre in nature, even with the best levels of SEO optimizations it ends up performing poorly because
- Poor content optimization will make your target audience feeling cheated and makes your website look untrustworthy
- Without quality content, website presentation suffers and the first impressions will be very bad
- Poor content leads to the search engine having a hard time finding the relevant pages to show as low-quality content is confusing both to the search engine and the websites target audience
As the top points list the disadvantages of poor content quality, here are a few steps which will give you an idea of what is quality content.
Quality content on a website should be
- Simple clear and easy to understand
- Unexpected but sensible
- Solid and stable foundation
- High levels of entertainment value without having to rely on insults or jokes
- Relevant, educational and most importantly unique and trustworthy
How do you put all those important feelings into your audience without making your content feeling forced and fake?
The simple answer to the above question is to make sure your content is
1-Relatable and Simple as it is made for your audience and not for yourself.
By keeping it simple and relatable, your audience can understand what your trying say instead of just reading blindly.
Your content must build interest in the minds of your audience and not force selling your end goals whatever they might be.
2- Quotable and shareable to all ages
By adding witty and sharp lines which are not only funny but also worth sharing on social media you make a long-lasting impact in your audience’s minds
3- Having Proper Punctuation
Having proper grammar and typing sense will give your content an impression that it is treating its target audience with care and respect as quality content requires a lot of time, care and patience
Because of that, your readers treat your content with respect and admiration.
4- Creating Content Around Keywords Takes Time, So Take It Easy
Anybody can write, but writing quality content with keywords takes time and blindly writing content by stuffing keywords can be disastrous
Researching and writing accordingly has a big impact on content quality, so take it easy while writing
Now that you have an idea how to create quality content,
How Do You Optimize Your Content in an SEO Friendly Way?
Content and SEO
Content and SEO are the beauty and the brains of a website as one needs the other
Once you get quality content, Following these steps can make it stand out.
Find the Right Title Tag
The main title of the page integrated into the head of the HTML code of a page is called a title tag, every time a page is displayed in a SERP the title tag is placed at the head.
It is the first thing you see and having a title tag which describes the webpage accurately makes it rank high.
A good title tag has to be around 50-60 characters and a great title tag describes the whole page instantly.
Use a Smart META Description
Short summaries that are found underneath the title tags are called meta descriptions.
A preview for the web page, meta descriptions must contain the relevant keywords as the search engines highlight them for the user.
A good meta description is around 150-160 characters long including spaces whereas a great meta description can immediately attract the attention of the user without giving away too much information.