White Hat SEO or Ethical SEO
White Hat SEO in terms of search engine optimization is the methods and techniques used by a website that completely follow Search engine Guidelines and policies. The Straight arrow of the SEO it tends to completely honest in its content and tend to completely straight forward in how it wants to rank in a SERP.
Advantages of White Hat SEO ?
- Genuine Content and Quality
- Quality Backlinks and Ranking
- Relevance to its audience in terms of content which leads to increased awareness.
Disadvantages of White Hat ?
- High competition
- High amounts of efficiency required in content quality
- Time taking processes and is a long term investment for the website