Since the inception of digital marketing learning SEO’s concepts and mastering it has become a vital and important aspect of almost all websites in this day and age.
Here I will help you to learn SEO step by step starting with its basic definition which stands for search engine optimization which is a systematic and calculated process where we can affect the visibility of a website by improving the search results a web search engine calls as unpaid.
These unpaid search engine results also are called as “natural”, “organic” or “earned”.
The higher a website organic results the higher it places in the S.E.R.P or the search engine result page which in turn affect the visibility which brings visitors to the website who convert into customers
Now before we proceed to learn SEO we must first understand the role of SEO and how it helps web design.
The websites which ignore SEO primary guidelines will have the following negative effects.
- Even with quality content, the website will suffer when it is not ranked at the top of the search results.
- Without the right content strategy, the website has a bad time against websites with similar content
- Potential customers will have a difficult time finding and navigating the website
Types Of SEO
Now to learn SEO, a basic look at the important parts which can also be called SEO for beginners
learning SEO will require in understanding the three pillars of SEO which is tech, on page and off page
- The Technical Part of SEO looks at the technical details of the web page
- On page part of SEO looks at the content strategy like keywords used, Meta title, Meta description and URL etc
- Off-page part of SEO looks at spreading connections the website has in Google and other search engines
Each aspect will have a separate tutorial which will help you learn SEO easily