Types of Ads Keywords

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Types of Keywords

We know that keywords define and explain the website for search engines and the general audience. Now we will look at the types of keywords and its applications There are three types of keywords which are
  1. Broad match Type Keyword
  2. Exact match type keywords
  3. Phrase match type keywords
 
  1. Broad Match Type keyword

Broad match keyword is a keyword or phrase which is broad and has a varying degree of meaning and intent. A broad match keyword typed in the search engine has the most general manner by structure and intent where spelling mistakes and grammatical errors are taken as synonyms and plurals. But the traffic generated by these types of keywords are not reliable because it may or may not represent what a search engine user is looking for. Some examples of broad match keywords
  • SEO Tutorial
  • SEO Guides
  In the above keywords, it is not specifying any website but instead generalizing the content on the website. Although the above two can lead to an increment in visitors but at the same time making it unpredictable in the conversion area where the visitors would convert into valuable customers.  
  • Exact Match Type Keywords

Exact match type keywords are keywords that have to specify a feature and aspect of the website. The user has to type the exact keywords in the search engine making it accurate and exact which leads directly to the website Some examples of exact match type keywords are
  • Online SEO Tutorial by Phptpoint
  • Online SEO Guides by Phptpoint
from the above keywords, the name of the website and its exclusive features are highlighted and pointed out. Although these type of keywords are difficult to generate and bringing traffic to the website, they are good for conversion rates and great at increasing the quality levels of the website.  
  • Phrase Match Type Keywords

A Phrase match type keyword is the combination of a broad match type and an exact match type keyword. While not as specific and in detail like an exact match type it has a varying amount of generalization attached to it Some examples of phrase match type keywords are
  • Basic Online SEO Guides by Experts
  • Easy Online SEO Tutorials with Examples
from the above examples taken form Phptpoint perspective, we can see that even though the name of the website has not been mentioned it still lists outs some of the important aspects of Phptpoint I.E online guides and tutorials on SEO.